More than 75 IT’SUGAR candy stores will launch the Chupa Chups shop-in-shops in the U.S. this summer. Alongside the signature Chupa Chups lollipops the brand is known for, the stores will also premiere an exclusive line of a consumer product extensions including pillows and accessories.
Chupa Chups shop-in-shops will be featured in all It’Sugar locations across the country, making the lollipop brand readily available in the U.S. In addition to carrying the signature lollipops, It’Sugar and Chupa Chups will premiere a line of apparel, squishy pillows, and other candy-colored accessories.
"Ever since I tasted a Chupa Chups lollipop, I knew there was something different about them,” says Jeff Rubin, chief executive officer and founder, IT'SUGAR. “Their fun flavors and funky attitude are addictive. It’s no wonder they are a hit abroad. We are excited to see the response from our customers when they realize that we have the largest Chupa Chups shop in the nation.”
is bringing the international lollipop brand, , to the U.S. with the launch of Chupa Chups shop-in-shops in more than 75 It’Sugar stores across the nation.