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Here are three new variations of the Stroop Effect thatyou may not have seen.

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  • TAG : Updated on Feb. 7 by Melissa Wylie:
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  • The words themselves have a strong influence over yourability to say the color. The interference between the differentinformation (what the words say and the color of the words) your brainreceives causes a problem. There are two theories that may explain the Stroop effect:

    The original reference to the Stroop paper is: Stroop, J.R. Studiesof interference in serial verbal reactions. ,18:643-662, 1935. You can even on the web!

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    When you need quick and reliable service to your HVAC systems, don’t hesitate to call Stroop's Accurate Refrigeration, Inc. With over 40 years of experience in cooling and heating, owner Terry Stroop has earned the reputation of offering quality services at competitive prices.

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  • TRY IT!

    Here are three new variations of the Stroop Effect that you may not have seen.

    1. Try this Interactive DIRECTIONAL Stroop Effect Experiment. The computer will keep track of the time it takes you to say the LOCATION of the words.
      [Run Directional Stroop Experiment]
    2. Try this Interactive NUMBER Stroop Effect Experiment. The computer will keep track of the time it takes you to count the number of words. [This "Counting Stroop Effect" was described originally by Bush, G. et al., The counting Stroop: An interference task specialized for functional neuroimaging--validation study with functional MRI. Human Brain Mapping, 6:270-282, 1998.]
      [Run Number Stroop Experiment]
    3. Try this Interactive ANIMAL Stroop Effect Experiment. The computer will keep track of the time it takes you to say the NAME of animals you see.
      [Run Animal Stroop Experiment]

    Are these new tests easier or harder than the original colored word Stroop Effect? Why?

    There is beauty in simplicity, and there is power in beauty. Introducing the powerful, simple Stroops Fit Stik Pro: your ultimate tool for building core strength, explosive power, flexibility, and endurance. Made in America of steel, this lightweight, portable, scientifically engineered Fit Stik Pro consists of a 43-inch long handle with professional grade grips with swivel eyelets that attach to Stroops’ patented Slastix. (one or both sides at a time), which are then anchored to a stationary object or your own feet. Deceptively simple in design, the Fit Stik Pro creates resistance while you engage in exercises and movements that mimic real-world sports. Fit Stik Pro—simple, powerful, beautiful.

Staff writer Emily Sims reports:

Our hurdles are made of durable plastic which provides a strong hurdle that is also forgiving when stepped on. Easy to stack, easy to store, and easy to carry. Includes 3 - 6 inch and 3 - 12 inch hurdles.